This is N11
in short.

1. We're the first live tracking system that is affordable for all. N11 is made for all the teams that don’t have big money and who never worked with data. 2. Our patented tracking is the first ever to transmit live data from the player's leg – not the upper body. 3. We track the ball too. The N11 sensor inside the world’s best football transmits data on everything the players do with the ball – and where on the pitch they do it. 4. N11 is the first tracking solution with both a coach app and a player app.‍‍

Our Founder, Nikolaj, lost a player career in football. Here is how it happened. He played the central midfield position at the highest youth level in Denmark. However, when he was 16 years old, his coach rightly saw that he would be better in the full-back position. To Nikolaj, that position was less prestigious. And as his coach was unable to explain why changing position would benefit Nikolaj in the long run, he stayed midfielder. When he grew into senior level, he was no longer close to the First Team and stopped playing at the highest level. Years later, he realized, he would have had a way bigger chance of becoming a professional football player had he played the full-back position. N11 is built on the back of that experience. We’re here to bring forward the data and insights that would have made Nikolaj see his coach’s vision when he was 16.

N11’s brand essence is SUSTAINABLE PERFORMANCE. We commit to make sure that the next generation of football talent is more diverse, less injured, happier, and better athletes. We work hard to create an environment which encourages footballers of all kinds to do their best. Our ambition is to track, nuance and celebrate performance, not just a match result. We want to make sure that the data revolution doesn’t result in higher dropout rates in football. We commit to educate the football world on how to work with data in a sustainable and aspirational way for players and clubs.